Carindale – Pre-Sale Staging Residential Interior Pre-sale Staging/Decoration

Interior design gold coast raised ceilings with an open living room and kitchen with white tiled floors

Project details

13 Skyline Crescent Carindale QLD

The clients made contact and asked me to help them prepare their property for sale.

There was a sense of urgency to make it happen rather sooner than later, as they had purchased another block of land, and were eager to start the build on their new project, but needed to sell their home, to help fund the new build.

Although the property was less than three years old it had been “lived in” and the interior needed to be repainted. There were also a number of things that had not been properly finished when the property was first built i.e. walls had to be patched and plastered, doors had to be hung, door handles had to be fitted, lighting fixtures had to be changed, tiles had to be replaced and grouted etc.

We did paint colour selections for the interior and exterior, and prepared a list of things that needed to be attended to, in order to get the property market ready including staging and some landscaping/gardening to create street appeal.

Fortunately, the owners have a commercial painting contracting business, and they were able to make this all happen pretty quickly.

Working closely with the agent to get a sense of who they would be marketing the property to, we staged the property with a young professional family in mind.

The property went to market and sold after the first open home, for a record price in the area.

Leading very busy lives, not much thought had ever gone into the interior decoration/furnishing of the home, which meant we essentially had a blank canvas to work with.

The most significant challenge was to ensure that the selections of furniture, artwork, décor and accessories etc, were in proportion to the voluminous space – particularly in the central living area.
Apart from the master suite – the three other bedrooms on the upper level of the home are not very large rooms, and the challenge was to make each of the rooms feel spacious.

Other than the client’s fridge, dining table and chairs, and media room sofa, we supplied all the furniture, furnishings, artworks, décor and accessories to stage the home.

Styling/staging a property for sale, is a somewhat different approach to designing and decorating a home.

Although the objective of staging for sale is to “de-personalize” the space, and to show off the potential of the property i.e. “sell the dream” of living in the property – that does not mean that you cannot create a certain look (personalizing it) aimed at the potential target market/buyers.

The property sold for a record price in the Hill Top Estate by James McKinlay from –

I cannot believe this is our home – it is exquisite – not sure I want to sell it now – can we have it just like this?

Lily and Renzo

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